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In 1995 HARIBO decided
to support its innovative market drive by launching a nation-wide
TV commercial. The TV commercial dramatically increased awareness for HARIBO and helped to push the brand even further up the ladder of success. From being a niche player, HARIBO suddenly turned into a major player that reinvented the sugar confectionery market. |
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HARIBOY, who had already featured on all HARIBO bags, suddenly became a celebrity by appearing in HARIBO's TV advertising campaigns and at a variety of children's events throughout the UK. HARIBOY is now synonymous with the HARIBO brand. |
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HARIBO's first advert:
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