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| A continued success |
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 Following the founding of a HARIBO marketing company in Spain in 1985, the confectionery producer from Bonn now opens a production centre in Spain. |
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| The greater competitiveness and proximity to the consumer afforded were decisive factors in taking this step. In future, this site, under the aegis of Hans-Jürgen Riegel, will supply the Spanish- and Portuguese-speaking countries. |
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HARIBO opens the Musée du Bonbon in Uzès in France, which tells the story of the production of sweets, liquorice and fruit gums which is, of course, to a large extent the story of HARIBO itself to interested members of the public.
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| HARIBO takes over Belgian company Dulcia and begins to build up a consistent brand for a whole range of marshmallow products. |
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HARIBO opens a new production company in Dublin, Ireland, thus ensuring greater proximity to the consumer here too. In addition, this relieves the strain on the capacity of the works in England.
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| HARIBO begins to use new media. You can now use the Internet to keep up to date with the latest developments at HARIBO twenty-four hours a day, wherever you are in the world. | |
In the middle of June, HARIBO takes over Spanish confectionery producer Geldul S.L. in Alicante, thus providing a second pillar for the Spanish operation, in addition to the production centre in northern Spain.
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 The eastern European markets are becoming ever more important. HARIBO opens a sales office in the Czech Republic, based in Brno. | |
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On 20.08.2000, construction work commences on a production centre in Hungary. This will be the headquarters for the battle to expand the eastern European markets.
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HARIBO buys Dutch confectionery manufacturer Hoepman, based in Hoogezand in the province of Groningen. The company produces liquorice and hard and soft foam items, and thus provides an outstanding addition to HARIBO’s product portfolio.
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HARIBO takes over Turkish fruit-gum and foam-sugar manufacturer Pamir Gida Sanayi A.S. This acquisition opens up new sales areas for HARIBO: the Arabic region, Turkey and the Muslim regions of the former USSR.
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 The world-famous HARIBO Goldbear celebrates his 80th birthday. For the generations who have grown up with him, he has become a symbol of the fruit gum. |
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