HARIBO goes international

   


HARIBO crosses the pond. Its newly founded American company has its headquarters in an office block bought specially for this purpose in Baltimore, Maryland.


 


HARIBO acquires Stella, based in Wattrelos (near Lille) in France.




In 1900, Edmund Münster had acquired full ownership of the "Düsseldorfer Lakritzenwerk" (Düsseldorf Liquorice Factory), founded in 1898. In 1930 Edmund Münster acquired, from a foreign vendor, a licence to the MAOAM chewy sweet. In 1982 production moved from Düsseldorf to Neuss.


In 1986 HARIBO takes over Edmund Münster GmbH & Co. KG of Neuss, where the famous MAOAM chewy sweets, and other fruit-gum products, are produced..




In 1989 HARIBO sets up a sales organization in Norway, based in Oslo.




In 1898 Oswald Stengel founded a confectionery, gingerbread and chocolate factory in Wilkau-Hasslau, and in 1949 his son sold it to the state of Saxony in eastern Germany. It became the WESA publicly owned confectionery factory. After the fall of the Berlin Wall, HARIBO becomes involved in the new eastern states of the Federal Republic and acquires the WESA confectionery factory.


 
 


HARIBO acquires 100% of the shares in the Italian company SIDAS DOLCIARIA S.p.A. and founds HARIBO Italien S.p.A, based in the northern Italian city of Milan.




This is the year when HARIBO starts to work with a German personality who brings it renewed fame in Germany. Charismatic top entertainer Thomas Gottschalk, whose popularity extends to all levels of German society, begins to advertise the Goldbears from Bonn (and other HARIBO products too, of course).




HARIBO sets up a sales organization in Finland, with its headquarters in Helsinki.


HARIBO takes over the famous Vademecum brand, which comprises dental chewing gums and cough sweets.