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| Dr. Hans Riegel also possesses an outstanding instinct for the right product at the right time, something that he has demonstrated over and over again in the company’s history. His innovative products are always in tune with contemporary trends.
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To make sure that this success continues he has to keep up with the opinions and feelings of
“his” target group. He devotes a great deal of effort to keeping up with the younger generation, watching children’s series and reading
their magazines and comics. Dr. Riegel is also a big fan of the now hugely popular techno music. In his own words: “I love kids and I
enjoy watching them. They are my customers, I have to know what sweets they enjoy, what they think, what language they speak”.
This openness for everything new is one of the keys to the company’s success.
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In 1994, Dr. Riegel was awarded the Order of the Federal Republic of Germany, 1st Class, (Bundesverdienstkreuz) for his many services to society. The decisive factor was his social engagement in his hometown of Pech, and his great contributions to the promotion of sports. His own comment on the award was simply, “They were all things that I enjoyed doing, that I just did spontaneously”.
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The younger son of Hans Riegel, the company’s original founder, has been responsible for
production and engineering ever since 1946. He is the man who makes sure that the factory machines keep running. Paul Riegel is a very
skilled engineer, and he has actually developed many of the machines used at the HARIBO factories himself. One of his most spectacular
inventions was the liquorice wheels machine. Before he came up with this, the liquorice wheels all had to be rolled by hand.
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When one visits the HARIBO factories in Bonn, Solingen or anywhere else, one immediately sees what matters most to Paul Riegel. Signs with the slogan “Quality Above All” hang in every production facility. Paul Riegel is well aware that good products are only way to achieve customer satisfaction, and that satisfied customers are the best advertising that HARIBO can have.
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Two of Paul Riegel’s sons and with them the third generation
of the family is now moving onto the company stage. Hans-Guido
Riegel, the younger son, is his father’s deputy, responsible
for all aspects of production. Hans-Jürgen Riegel, has been
successfully managing HARIBO France since 1989, in the capacity
of chairman of the managing board of HARIBO Ricqles Zan. For
many years, the jurist Hans-Arndt Riegel has also been working
in the Administration Central in Bonn.
There is thus every chance that HARIBO’s delicious sweets will
continue to make both children and adults happy for a long time
to come. |
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