There’s attention to detail in every HARIBO Goldbear. How? A look at the production process will show you.

Employee examining finished gummy figures
TV Spot cover

HARIBO Goldbears - Boardroom Advert

Our HARIBO Goldbears have been delighting kids and grown-ups since 1922! With flavors ranging from pineapple to lemon, the six colorful Goldbears represent one thing above all else: irresistible childlike happiness that’s fun to share!