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1922 – The DANCING BEAR is born

In 1922, Hans Riegel layed the first foundation stone for the subsequent international success of the company HARIBO. He invented the DANCING BEAR - a bear-shaped figure made from gummi which would later be world famous as the legendary HARIBO GOLD-BEAR. This DANCING BEAR was inspired by the trained bears that were a fixed part of the festivities at annual markets and other celebrations well into the 19th century in Germany.

The DANCING BEARS made from gummi were larger than the GOLD-BEARS are today, but slimmer. Quickly the DANCING BEARS and the SWEET DEVILS became the classics of the HARIBO range. Two DANCING BEARS cost just a Pfennig in inflation-wracked Germany.



Fruchtgummi Herstellung

How the Gold-Bears get into the bag!

Find out more about production

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