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2011 - Modernisation in large steps

Relaunching www.haribo.com - Planet HARIBO becomes HARIBO CITY

After eight successful years, Planet HARIBO is disappearing into the depths of outer space and making way for a modern, imaginative 3-D neighborhood: HARIBO CITY.

Entertainment, information and shopping: A unique web platform for the whole family – in keeping with the motto, “Kids and grown-ups love it so – the happy world of Haribo”!

The best quality, tradition, trends and above all a contemporary, dynamic image – that’s what the HARIBO brand has represented for more than 90 years. The new web presence embodies these concepts in an ingenious way, on three platforms: the corporate website, the online multimedia world of HARIBO CITY and the innovative HARIBO online shop system. 

Flawless online communication, an ideal representation of the company, and a fresh, clean design were important components for the web relaunch. The new HARIBO web presence creates the perfect bridge to the brand with current issues and campaigns – and of course social media activities.

THE PRODUCTION PROCESS

Fruchtgummi Herstellung

How the Gold-Bears get into the bag!

Find out more about production

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