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1978 – The GOLDBEARS change shape

In the seventies, the aesthetic sensibilities of the consumer changed. And the GOLDBEARS changed their form as well. The original, relatively wide outward facing foot position was retracted. Instead, the GOLDBEARS took on the compact, stylised appearance that they have maintained to this day.

THE PRODUCTION PROCESS

Fruchtgummi Herstellung

How the Goldbears get into the bag!

Find out more about production

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