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1989 – The GOLDBEARS change colour

The GOLDBEARS change their appearance: The colours became slightly lighter as the use of fruit and plant concentrates was adopted in the creation. The yellow Goldbear illustration with a red bow tie appeared on the packaging for the first time.

THE PRODUCTION PROCESS

Fruchtgummi Herstellung

How the Goldbears get into the bag!

Find out more about production

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