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Responsible for HARIBO’s operation in Ireland, John’s appointment to the senior leadership team supports the strategic growth and development of the brand within this market.

Skilled in overseeing sales for high-profile brands including Coca-Cola and most recently PepsiCo, John will call upon his 14 years of experience in FMCG to showcase the portfolio of products that comprise HARIBO’s market-leading range.


John comments: “It’s a real privilege to be joining HARIBO. It’s a much-loved, vibrant business that is recognised globally for delivering quality and great taste, while also driving the category forward with new and exciting innovations. I’m certainly looking forward to supporting further growth of our brand and products within Ireland.”


Strengthening the company’s success, John will focus on increasing HARIBO’s and Maoam’s on shelf presence throughout its existing network of retailers, whilst generating new opportunities for the brand’s growing portfolio of products.


Jon Hughes, Managing Director HARIBO Ireland, comments: “We’re really pleased to welcome John to our team. His experience within FMCG will be invaluable as we continue to support our retailers and meet the needs of consumers across Ireland.” 

Committed to offering consumers more choice, HARIBO’s product portfolio delivers a wide range of pack formats from pre-portioned mini packs, to bags which are suitable for sharing. Alongside its range of top-selling favourites, the success of Fruitilicious, HARIBO’s first sugar-reduced offering, has reinforced its position as a leading confectionery brand.

A family-owned business, HARIBO has been making much-loved sweets for almost 100-years. Today these treats are shared and enjoyed around the world. Launching into the UK market in 1972, HARIBO operates two manufacturing facilities in West Yorkshire, which are home to more than 700 team members.   


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