From a small sweets company to a global market leader

The HARIBO brand is unique, just like the history of our successful family business, which began at a humble home kitchen 100 years ago.

The whole story
Life-sized Goldbear in front of company headquarters in Grafschaft
Life-sized Goldbear in front of company headquarters in Grafschaft

Top marks for everything: from the ingredients to the Goldbear. Why? Because we make sure of it.

Flavour expert testing the smell of Goldbears

There’s attention to detail in every Goldbear. How? A look at the production process will show you.

Employee examining fully moulded fruit gummy figures

160 million

That’s how many Goldbears we produce every day worldwide. We use the best ingredients, our original recipes and stringent controls for all of them: quality first!

Viele bunte Goldbären vor hellem Hintergrund