Bring your experience and passion to HARIBO, and help shape our long-term success. As the world’s leading fruit gum brand, we share a common goal: spreading joy. With enthusiasm and a growing international mindset, we work together in an independent, stable environment that offers lasting opportunities and security.

Now is your chance to be part of our expanding Asia-Pacific business.

Join a dynamic, diverse team with a global brand full of potential — and bring your enthusiasm to a workplace that celebrates collaboration, creativity, and growth.

HARIBO Asia Pacific is looking for a Marketing Manager to drive marketing excellence across the diverse Asia Pacific landscape. Reporting to the Director Marketing Asia Pacific, the role focuses on leading regional initiatives and supporting sub-regional and country teams where needed. This is a hands-on role for a strategic yet execution-driven role for a marketer who thrives in a dynamic, multi-market environment and is passionate about consumer-centric marketing.

Key Responsibilities

• Lead the development and rollout of regional marketing toolkits, campaign frameworks, cross-market brand building initiatives.
• Drive thematic marketing campaigns and regional product launches across priority markets.
• Manage and support regional projects in areas such as new product development, digital activations, media strategy and consumer insights
• Oversee and track the regional marketing budget, ensuring efficient resource allocation
• Manage and monitor regional Marketing budgets
• Partner with agencies and internal teams to implement online and offline campaigns in alignment with brand guidelines
• Monitor industry trends, consumer insights and competitive activities and translate findings into concrete actions
• Ensure consistent marketing execution and brand messaging across markets
• Support best practices sharing across the region with internal teams and external partners.
• 70% regional and 30% sub-regional or market level project focus
• Stakeholder management across internal cross-functional teams and external agency partners

Qualifications and experience

• Minimum 5 years of Marketing experience, preferably in FMCG or confectionery
• Bachelor’s or Master’s degree in Marketing, Business, or equivalent professional qualification
• Strong knowledge of the Asia Pacific consumer landscape, digital ecosystem and media environments
• Brand building expertise, ideally with experience across consumer activations, new product development, communication and media.
• Hands-on experience in managing and executing integrated marketing campaigns, portfolio management and activations
• Comfortable working in a matrix and multicultural organization structure
• Experience with external agency management and supplier collaboration
• Fluent in English (business level proficiency)

Key Competencies

• Strategic mindset paired with strong execution and hands on mentality
• Self-starter with high levels of motivation, ownership and independence
• Flexible, open-minded team player, comfortable working across time zones and cultures
• Strong analytical and organizational skills, with experience setting up processes and workflows
• Excellent presentation, communication and influencing skills
• Deep understanding of marketing dynamics in Asia Pacific

Plus

• Additional Asian or German language is a strong plus

Our extra bag of benefits

Work-life Harmony:

Flexible working hours and a hybrid work model, balancing focused remote work with collaborative time on site. We support your personal needs while preserving our joyful team culture.

Fair Remuneration:

Competitive base salary, performance-based bonuses, and a comprehensive Total Rewards package 

Well-being:

Comprehensive health coverage and lifestyle benefits designed to support your overall well-being

Learning and Development:

Needs-based internal development programs, soft skills training, functional learning opportunities, and global mobility experiences through HARIBO’s international network.