As a Trade Marketing Manager, you are responsible to develop and coordinate Trade Marketing Strategies & Activities to implement in key accounts and channels at local level by tailoring strategies to Retail & Channels specificities, and be the owner for Perfect Store, in-store activities, and trade implementation for strong and profitable growth. Trade Marketing role is seen as key leader in the country and a critical driving force to deliver Local Commercial strategy and accelerate the growth.
Key Responsibilities
- Align yearly promotion sales calendar and resources in collaboration with regional team and distribution partner and build Trade Marketing plan accordingly.
- Define clear promotional guidelines to both online and offline and ensure Top Quality of execution.
- Support the alignment of key Business Drivers and targets by channel and customer and measure them with efficient tracking system.
- Drive yearly BTL planning based on key priorities and guidelines and analyze ROI and effectiveness of on-going promotional activities with distribution partner, to optimize the budget.
- Supervise the Trade Marketing Plan in achieving Marketing and Sales objectives in all channels, through the implementation of appropriate in-store developments, distribution, promotions, and product mix.
- Lead in the conceptualization and execution of all Trade promotions: from promotion mechanics, POSM design concepts, stock planning, to the final mile of Trade implementation with seamless execution.
- Provide proactively key insights to optimize demand planning and forecast, especially linked to promotional activities, and anticipate risk & opportunities.
- Coordinate with distribution partner and third party Merchandising team to develop and deploy Merchandising activities and extra visibility in stores.
- Evaluate / analyze Merchandising actions and propose necessary adjustments when required.
- Customize and implement with distributor and third party Merchandising team, successful merchandising planograms in different retailers to optimize shopper conversions and engagements.
- Constantly evaluate and improve shoppers’ engagements at primary shelf and promotion areas to lead to more effective value proposition of the products.
- Propose development of a new POP tools based on the channel needs.
- Analyze the effectiveness of all trade promotional plans implemented in areas of products, tactics, trade investments and displays, and recommend appropriate improvement plans.
- Have a thorough understanding of local market trends including category, competition, channels, customers issue/ opportunities, consumers, and shoppers to share inspiring insights and propose actions to capture market opportunities with on-going communication to Marketing, Sales and distribution partner.
- Keep a deep understanding of pricing and trade margin situation, evolution, risks, opportunities with a strong benchmark analysis.
- Closely monitor launches and activities, as well as competition’s activities and results.
- Maintain a thorough understanding of objectives and strategies and provide continuous feedback/input to Haribo Asia Pacific Trade Marketing and Marketing teams.
- Be a great communication bridge between Haribo and distribution partner. Clearly deliver Brand strategies and Marketing programs to retailers.
This position will report to the Country Manager – Japan with a dotted line to the Head of Trade Marketing APAC based in Singapore.
Key Qualifications and Competencies
Key Qualifications
- Bachelor’s degree or equivalent qualification in the related studies
- Minimum 5 years of trade marketing or sales experience
- Commercial experience in an FMCG/ food environment preferred
- Excellent knowledge and application of PowerPoint and Excel
- Good command of both written and spoken English and Japanese
- Able and willing to travel
Key Competencies
- Strategic AND hands-on capability
- Start-up mentality, open mindedness, easy to adapt & flexible & autonomous with strong self-motivation
- Being pro-active and self-responsible
- Strong analytical ability and commercial acumen to understand financial statement and market trends
- Excellent interpersonal, organizational and presentation skills; building strategic working relationship with internal and external stakeholders
- Ability to work comfortably with distributor partner in all topics related to Trade Marketing
- Ability to work with team & supervisor in different locations and with different cultures
Our extra bag of benefits:
Work-life Harmony:
Flexible working hours and a hybrid work model, balancing focused remote work with collaborative time on site. We support your personal needs while preserving our joyful team culture.
Fair Remuneration:
Competitive base salary, performance-based bonuses, and a comprehensive Total Rewards package
Well-being:
Comprehensive health coverage and lifestyle benefits designed to support your overall well-being
Learning and Development:
Needs-based internal development programs, soft skills training, functional learning opportunities, and global mobility experiences through HARIBO’s international network.
Sounds exciting? These are the next steps:
Become part of the HARIBO-family. Hazel Aung is looking forward to your application.
You can find more information about working at HARIBO at Working with HARIBO.
