Contribute your experience - for joint, long-term success. Become part of our HARIBO team with more than 8,500 employees in 26 countries. As the number one fruit gum brand, we have a common goal: to bring joy to the world. With enthusiasm for our brand, we take a pragmatic approach together - in a corporate environment that creates long-term and secure prospects through independence.

Haribo Korea is looking for a Marketing Manager/ Brand manager to assist us in preparing, developing, and executing marketing strategies and enhance our efforts in market research, marketing deliverables and monitoring performances.

In this role you will report to the Senior Marketing manager working on the development of new products, marketing strategy execution including portfolio development, communication and consumer activations.

Job Responsibilities

• Assist in the development and implementation of marketing plan and projects
• Execute & support consumer activations like road shows, sampling activities and brand collaborations.
• Develop digital, social media, influencer, website and ecommerce strategy to lead and implement campaigns in different channels within the HARIBO guideline
• Coordinate and lead localization of global, regional and local portfolio development and promotions including the lead, negotiation and execution of co-packing projects in Korea
• Conduct market research with agency to identify new opportunities
• Assist in the development and execution of marketing campaigns
• Working closely with internal cross functional and multicultural teams as well as external agencies, suppliers and retailers and distribution partners.
• Monitor industry best practices and analyze market development (Nielsen, Panel data etc) and competitors’ activities
• Track campaigns and projects, monitor and report back on regular basis
• Support on PR seeding & daily media release

Education and Experience

• > 7 years of Marketing experience in confectionary or FMCG industry for profound marketing skills
• New product development experience based on consumer and shopper insights.
• Experience in working with external suppliers like creative, digital, Ecommerce and media agencies, retailer.
• Experience in briefing market research agencies and in analyzing consumer insights
• Relevant FMCG or Candy industry knowledge
• Qualification Business or marketing-related university degree equivalent professional qualification
• Languages: Business proficiency in English and fluent in Korean

Key competency

• Strategic and Hands-on capability, Start-up mentality, independent
• Open mindedness, adaptability and flexibility
• Being pro-active and self-responsible with strong self-motivation
• Good analytical skills, experienced in setting up structure and workflows
• Excellent communication and presentation skills in Korean and English
• Ability to work with multicultural teams in different locations
• Thorough Marketing knowledge of the South Korea market

Our extra bag of benefits:

Work-life Harmony:

Flexible working hours and a hybrid work model, balancing focused remote work with collaborative time on site. We support your personal needs while preserving our joyful team culture.

Fair Remuneration:

Competitive base salary, performance-based bonuses, and a comprehensive Total Rewards package 

Well-being:

Comprehensive health coverage and lifestyle benefits designed to support your overall well-being

Learning and Development:

Needs-based internal development programs, soft skills training, functional learning opportunities, and global mobility experiences through HARIBO’s international network.

Sounds exciting? These are the next steps:

Become part of the HARIBO-family. Hazel Aung is looking forward to your application. 

You can find more information about working at HARIBO at Working with HARIBO.