Our values – unmistakably HARIBO

Six core values shape how we interact with others and how we manage our business. They have been developed over the course of a century and shape the special HARIBO identity of which we are so proud.

Smiling employee holding small glass ball up to the camera

The HARIBO values

Independence

HARIBO is a family business.

Since our establishment in 1920, we have taken a responsible approach towards our future. HARIBO funds its growth from its own resources. The company is independent of third parties. Our development and success are not measured by quarterly success, but over generations.

Focus

HARIBO is all about fruit gums.

The performing bear from Bonn from way back when has become a diverse international range of products. HARIBO produces high-quality fruit gums, which is the innate strength of our company built up from over a century of experience.

Trust

HARIBO focuses on long-term relationships.

Working together in a spirit of trust does not come about by itself. For HARIBO, a culture of trust is the basis of everything – especially when it comes to our employees. We therefore give you scope to make decisions. And we always start with a pledge of confidence in you.

Pragmatism

HARIBO is proud of the journey it has taken.

We have gained a lot of valuable experiences over the course of 100 years. And we can call on this wealth of experience to find answers to problems. HARIBO always strives to find long-term solutions. And long-term solutions become such when they are established in practice.

Graphic with Goldbear in transparent ball against red background with text: ‘Quality First’

It’s all about quality

At HARIBO, we take our own approach to how we operate.

Our determination to ensure the uncompromisingly high quality of our products is at the heart of everything we do. The principle of ‘Vor allem Qualität’ (It’s all about quality) was there for all to see at our very first production site in Bonn – and is still in large letters at all HARIBO production sites today.

Childlike happiness

HARIBO is the way it is.

We work with a keen eye, an open mind and a sense of curiosity. Our products bring us joy. This is what it’s all about, because HARIBO wants to continue to doing what consumers all across the world like so much about us.

Happiness with responsibility

People have been enjoying our colourful HARIBO sweets for more than a century – and they can now enjoy them in more than 100 countries. Our family business has now reached the third generation and we are celebrating our 100th birthday this year. The company’s founder Hans Riegel registered HARIBO GmbH & Co. KG in the Bonn trade register on 13 December 1920. HARIBO is now a leader in fruit gummies and liquorice, has 16 production sites around the world and employs more than 7,000 people. The name HARIBO comes from HAns RIegel BOnn and represents happiness, variety and fun treats for young and old alike. The story of our success is based on the highest standards of quality and on the trust we have gained from consumers. We have a very special responsibility to those consumers, and to our employees.

Aerial view of HARIBO company headquarters in Grafschaft

Quality: from generation to generation

We produce 160 million Goldbears in one day alone. Our philosophy of ‘It’s all about quality’ provides the foundations for all of our products and services. Our consumers and trade partners can always rely on a consistently high level of quality. This is down to our international quality policy. All HARIBO production sites are certified to FSSC 22000 (Food Safety System Certification 22000). This standard means the highest quality and safety requirements are met throughout the manufacturing and supply chain. All quality processes and structures are applied uniformly for the entire HARIBO Group. It’s important to us that every employee supports the quality of our products in their own area of responsibility. Our ‘It’s all about quality’ principle is clearly displayed at every production site.