Corporate Responsibility (CR)

HARIBO’s corporate responsibility focuses not only on the highest quality and product safety, but also on environmental and climate responsibility and human rights standards.

Employee standing in front of production line.
Employee standing in front of production line.


At HARIBO we aim to minimise the impact we have on the environment and to operate in an environmentally responsible manner. We aim to have sustainable development at the core of all our operations including:


HARIBO UK TV Advertising

HARIBO sweets always aim to raise a smile. From the famous slogan ‘Kids and grown-ups love it so, the happy world of HARIBO’, which has been part of the brands TV advertising since it launched in 1994, right through to the most recent award winning creative that showcases adults talking with kids’ voices!

Each advert celebrates our inner child by capturing the happy and playful side within us all, bringing to life the fun and childlike enthusiasm that people have for HARIBO.

Responsible Advertising

Through its fun and playful adverts that always raise a smile, HARIBO captures and celebrates the love that people have for HARIBO and its products.

As a popular confectionery brand HARIBO recognises the importance of always taking a responsible approach when marketing and advertising its products – in the creative way in which its adverts are produced and through the channels it uses to communicate.

Acting in line with current regulations, HARIBO adheres to all standards set out by the Advertising Standards Authority (ASA) and the Committees of Advertising Practice (CAP). Directing advertising to gatekeepers HARIBO does not advertise in any media primarily directed to children under 16 years.

HARIBO also positions its products as treats to be enjoyed in moderation and through its adverts celebrates variety, so that consumers can make the choices that are right for them and their families.

Charity Support

As a family-run business, community and charity are very close to our heart.

We are very proud to have supported Martin House Children’s Hospice, who provide care for children with life limiting illnesses, for many years. They provide care to individuals of all ages and support for their families across Yorkshire, and we are pleased to increase our support moving into 2023 for this very worthy cause.

Team HARIBO took part in Martin House’s Dragon Boat Race in July 2022, which raised over £81,000! This goes a long way towards delivering care to the young people at the Hospice, providing activities such as Art and Music Therapy, and enables their expert community team to visit families in their own homes.

In 2022, we also supported the local Prince of Wales Hospice during their annual events and with a group of HARIBO colleagues taking part in their Three Peaks Challenge.

Our Grocery Aid support is ongoing for 2023, after achieving a Gold Award for our involvement in 2022, This was awarded for HARIBO involvement in GroceryAid’s 10 mile boat raced across Lake Windermere and cross-border cycling challenge from London to Paris.

After the successful launch of HARIBO’s Happiness Together Fund in partnership with Wakefield Community Foundation, we are excited to be launching the second year of our fund in 2023. In the first year, this fund supported seven local projects in the Wakefield area receiving invaluable funding to projects and events that brought generations together and created many moments of childlike happiness.

Haribo Makes a Sweet Gesture for Charity

With nine stores across the country, HARIBO has chosen to take its support for worthy causes even further with charity collection tins now proudly situated at the till point in each shop.

Chosen by team members, HARIBO will champion causes which are local to each store. It is hoped that every contribution, large or small, will have a positive impact on the fantastic work that each organisation undertakes.

The nine chosen charities are:

This latest gesture builds upon the longer-term support that HARIBO continues to offer to charitable organisations throughout the UK and also in West Yorkshire, home to its UK Headquarters.

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