Corporate Responsibility (CR)

HARIBO’s corporate responsibility focuses not only on the highest quality and product safety, but also on environmental and climate responsibility and human rights standards.

Employee standing in front of production line.
Employee standing in front of production line.

Environment

At HARIBO we aim to minimise the impact we have on the environment and to operate in an environmentally responsible manner. We aim to have sustainable development at the core of all our operations including:

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HARIBO UK TV Advertising

HARIBO sweets always aim to raise a smile. From the famous slogan ‘Kids and grown-ups love it so, the happy world of HARIBO’, which has been part of the brands TV advertising since it launched in 1994, right through to the most recent award winning creative that showcases adults talking with kids’ voices!

Each advert celebrates our inner child by capturing the happy and playful side within us all, bringing to life the fun and childlike enthusiasm that people have for HARIBO.

Responsible Advertising

Through its fun and playful adverts that always raise a smile, HARIBO captures and celebrates the love that people have for HARIBO and its products.

As a popular confectionery brand HARIBO recognises the importance of always taking a responsible approach when marketing and advertising its products – in the creative way in which its adverts are produced and through the channels it uses to communicate.

Acting in line with current regulations, HARIBO adheres to all standards set out by the Advertising Standards Authority (ASA) and the Committees of Advertising Practice (CAP). Directing advertising to gatekeepers HARIBO does not advertise in any media primarily directed to children under 16 years.

HARIBO also positions its products as treats to be enjoyed in moderation and through its adverts celebrates variety, so that consumers can make the choices that are right for them and their families.

Charity Support

We are very proud to say that for many years our chosen charities have been two very worthy causes - Martin House Children's Hospice and The Prince of Wales Hospice; these hospices provide care for individuals of all ages and support for their families too.

Both charities are local to our business and we have worked closely with them for several years now and supported their fundraising events. We are pleased to say that this will continue throughout 2022.

During 2021, we continued to help our charities as they developed covid safe ways of raising money.

For Martin House Children’s Hospice, we were proud to sponsor their Super Raffle. The first prize was a staggering £3,500! It certainly was super!

This enables Martin House to offer end of life care for babies, children or young people and for their expert community team to visit 20 families in their own home, offering support and advice.

HARIBO also supported the Prince of Wales Christmas Raffle. Here the proceeds will help pay for one full day’s running cost for the whole of The Hospice and in addition run an incare patient’s room for a whole week too!

Haribo Makes a Sweet Gesture for Charity

With seven stores across the country, HARIBO has chosen to take its support for worthy causes even further with charity collection tins now proudly situated at the till point in each shop.

Chosen by team members, HARIBO will champion causes which are local to each store. It is hoped that every contribution, large or small, will have a positive impact on the fantastic work that each organisation undertakes.

The six chosen charities are:

This latest gesture builds upon the longer-term support that HARIBO continues to offer to charitable organisations throughout the UK and also in West Yorkshire, home to its UK Headquarters.

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