III. Active use of the Website and Social Media
In addition to the purely informational use of our website and social media platforms, you can also use our website and social media platforms actively in order to get in contact with us. In addition to the abovementioned processing of your personal data for purely informational use, we then also process further personal data which we require to process and respond to your request.
i. Contact Request
To be able to process and respond to your requests to us, for example via the different contact forms, we process the personal data of which you have informed us accordingly. This data always includes your name and your email address so that we can send you a reply, as well as the other information which you send to us within the scope of your notification. In the event of product complaints, we will also process your postal address.
We process your personal data when responding to user requests based on the following legal bases:
• For the preservation of our legitimate interests in accordance with Article 6(1)(f) of the UK GDPR; our legitimate interest consists of the proper response to customer requests.
ii. Social Media Marketing
We may use your data for advertising and market research purposes, for example posting advertising communications to our social media platforms which include but not limited to Instagram, LinkedIn, Facebook, and X. We typically process your social media handle, gender profile, age range and the content which you view or interact with.
You can unfollow HARIBO at anytime by updating your preferences on the appropriate social media platform.
We may share and receive personal data about you with social media providers for advertising purposes. This is based on the following legal basis:
• Where the data we share with them is collected using cookies, our lawful basis is your consent to these cookies under Article 6(1)(a) of the UK GDPR (see comments under "Cookies Declaration" above).
• Otherwise, our lawful basis for sharing and receiving your personal data with social media providers is based on our legitimate interests to promote our business and products on social media.
If you have any queries about how social media providers collect and use your personal data, we would refer you to the privacy notices available on their applications and websites.
iii. Events and Prize Draws
We may collect and process your personal data when we are running prize draws, raffles or online scavenger hunts or giveaways (whether on our website, in person or on our social pages).
This collection and processing of personal data is necessary to enable you to partake in these events, and to enable us to send prizes to winners. Please note that if you are a winner your name and location may need to be published on our website and / or our social pages.
The types of personal data we may use for this include:
• Prize Draws: name, email address, phone number, postal address, date of birth, social media handle
• Raffles: name, postal address, phone number, email address
• Scavenger Hunt: name, social media handle, email address, phone number, postal address, date of birth, photos / videos posted on social
• Giveaways: name, social media handle, email address, postal address, phone number
This personal data is gathered when you enter into the event, which may be directly via our website or via third party or social media pages.
Your information may be shared with third party suppliers who help support us in running these events (such as our PR and advertising agencies, our social media providers, promotional partners and courier service providers who deliver prizes).
We process your personal data for the purposes stated here on the following legal basis:
• necessary for the performance of our contracts with entrants (Article 6(1)(b)); and
• necessary for the fulfilment of our legitimate interests to promote our products and encourage engagement with our products by hosting these types of events (Article 6(1)(f) UK GDPR
