HARIBO has welcomed shoppers to its new store at McArthurGlen Designer Outlet West Midlands today, Monday 12th

Capturing moments of childlike happiness, HARIBO brings excitement and fun to the new retail line-up, which is part of McArthurGlen’s £160m development.

Hitting the sweet spot, the new store will offer an eclectic mix of popular treats, sweet gestures, and a giant Pick ‘n’ Mix!

From Tangfastics to Starmix, shoppers can pick up all their HARIBO favourites. A new selection of sweets from across the world will also be available alongside Starmix merchandise, which will be unveiled for the very first time.

From MAOAM Bloxx to Goldbears, Yellow Bellies to Fruity Frogs, shoppers will also find a giant HARIBO ‘Pick ‘n’ Mix’, which features more 30 varieties of sweets.

Rebecca Fox, Retail Manager at HARIBO, comments: “The best part of my job is seeing the smile on people’s faces when they enter a HARIBO store. It doesn’t matter if it is for the first time or the tenth! We genuinely believe that HARIBO’s unique retail experience is like no other and provides memorable moments of childlike happiness to everyone who visits.

“We are very excited to be bringing this experience to shoppers in West Midlands for the very first time in an exciting, yet safe shopping environment.”

A family-owned business, HARIBO has been making much-loved sweets for almost 100-years. Family favourites include Starmix, which has been named Britain’s favourite sweet, Tangfastics, and Supermix. Shoppers can also treat themselves to Giant Strawbs and Squidglets, as well as a selection of MAOAM fruity chews.