The South West of England will become that little bit sweeter as HARIBO, the UK’s leading sweets manufacturer, has confirmed plans to open a new retail store at Swindon’s McArthurGlen Designer Outlet.

The ninth HARIBO retail store is due to open just in time for Christmas and is the second store that opens its doors this year, following the opening of a store in Braintree, Essex at the beginning of this year.

Visitors to the Designer Outlet will be able to stock up on HARIBO and MAOAM Christmas treats alongside global favourites and exclusive merchandise.

Managing Director of HARIBO UK, Jon Hughes, comments: “HARIBO is all about bringing out the inner child in all of us and sharing moments of childlike happiness. Our stores do exactly that - we can see that on our consumers' faces from the moment they step into our stores! Shoppers will experience the feeling of being an excited kid in a sweet shop when picking their very own Haribo mix.

“Our new store in Swindon will have the largest Pick n Mix station of all of our stores!

“We have an ambitious plan to extend our stores across the UK. We are excited to be opening our store just in time for the Christmas season, creating several new jobs for the local area whilst bringing excitement and exclusive products and offers to our HARIBO fans in Swindon and the surrounding area.”

Tina Cumpstey, Centre Manager at McArthurGlen Designer Outlet Swindon, adds: “We are pleased to announce the new opening of Haribo, which will reaffirm McArthurGlen Designer Outlet Swindon’s position as the one-stop shop for guests of all ages. Not only will this be a delight for children and adults alike while visiting our centre, but the new store will also contribute to creating new jobs for Wiltshire residents. We are pleased to add such a well-loved brand to our portfolio and look forward to witnessing the joy the new store will bring to our visitors.”

HARIBO currently operates eight outlets across the UK, situated at the Haribo Headquarter in Pontefract in Yorkshire, Braintree in Essex, Clarks Village in Somerset, at the McArthurGlen Designer Outlets in York, Cheshire, Ashford, West Midlands and East Midlands.

A family-owned business with two manufacturing facilities in Yorkshire, HARIBO has been making and innovating the much-loved, icon sweets in the UK for over 50-years. Family favourites include Starmix, which has been named Britain’s favourite sweet, Tangfastics, and Supermix as well as Goldbears, who celebrated its 100th Birthday this year.