HARIBO, America’s #1 gummi candy brand, is bringing its signature childlike happiness to National Candy Day by officially announcing its newest gummi innovation, Berry Clouds®. Berry Clouds are unique triple-layered gummies with a soft and sweet chew that kids and grown-ups will love.
Berry Clouds come in dreamy cloud shapes that highlight their irresistibly soft and fluffy texture. Coming in a mixed assortment of three “berry” delicious flavors including blueberry, wildberry, and strawberry, they’re sure to have you floating on cloud nine. Rooted in innovation and inspired by consumer feedback, HARIBO began dreaming up Berry Clouds in 2020 and went through multiple rounds of testing and sample production until they reached pillowy perfection.
“We know that gummi fans are looking for texture and flavor excitement, so we created an unexpected treat that delivered on both,” said Rick LaBerge, chief commercial officer at HARIBO of America. “The result is an innovative, whimsical take on gummi shapes that are sure to spark joy for HARIBO fans of all ages, especially on National Candy Day.”
Berry Clouds join HARIBO’s more than 25 crowd-pleasing varieties, including fan favorites such as the original Goldbears, Twin Snakes, Starmix, Sour Goldbears, and Watermelon, as well as the most-recently launched Rainbow Worms and Z!NG Sour Kicks. Berry Clouds are available now in small, medium, and large peg bag sizes at major U.S retailers.