HARIBO is inspiring moments of joy around the U.S. through our sweet treats and giving back to the places where we live and work. Read more about HARIBO in the headlines here including press releases, new product announcements, community initiatives and Associate engagement spotlights.
Chewy Channel recognized at 2020 Shorty Awards
The Chewy Channel, set out to engage consumers through something they already do – playing with the fun shapes of our gummi treats and bringing them to life.
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HARIBO hosts employee appreciation celebration
At HARIBO of America, our Associates are our greatest asset. It’s their impactful work, dedication and passion for our brand that helps us continue to inspire childlike happiness around the world through our sweet treats. We took the opportunity to thank our workforce around the U.S. for all they do during our National Employee Appreciation Day celebration.
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HARIBO of America sponsors Parkside Day 2020
At HARIBO we believe everyone should have access to an affordable, quality education and the resources to make that possible. We’re committed to supporting organizations and institutions that provide educational and career opportunities like the University of Wisconsin-Parkside with scholarship programs, internship opportunities and campus revitalization efforts.
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HARIBO celebrates National Watermelon Day
HARIBO of America celebrated #NationalWatermelonDay with a new treat perfect for summertime: Watermelon Gummies. The Watermelon gummi is HARIBO’s first-ever triple-layered, marshmallow-textured gummi released in the U.S. The mix of traditional and foam gummi gives each Watermelon “wedge” a soft and sweet chew.
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Arndt Ruesges named as new HARIBO of America CPO
Ruesges joins HARIBO of America as the company's Chief Production Officer, overseeing the build and operations of its first-ever factory in North America.
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Two new treats unveiled at Sweet and Snacks Expo
HARIBO introduced new Watermelon gummies and Z!NG Sour Bites at the annual Sweets & Snacks Expo in Chicago. The two new flavor additions join HARIBO’s nearly 20 crowd-pleasing varieties including top fan favorites such as Goldbears, Starmix, Twin Snakes Sour Goldbears and Happy Cola.
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HARIBO COO Keynotes FaB Wisconsin's Annual Meeting
On November 6, 2018, Rick LaBerge, Chief Operating Officer of HARIBO of America was the keynote speaker at FaB (Food and Beverage) Wisconsin’s Fifth Annual Meeting.
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Associates participate in World Food Programme
On November 15, HARIBO of America Associates volunteered to give back to our local community in partnership with the Greater Chicago Food Depository (GCFD) and Protiviti for the 6th Annual I on Hungerevent.
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HoA CFO recognized as finalist for CFO of the Year
Wes Saber, HARIBO of America’s Chief Financial Officer, was recently recognized as a finalist for Chicago’s CFO of the Year by Financial Executives International (FEI).