What’s New at HARIBO

HARIBO is inspiring moments of joy around the U.S. through our sweet treats and giving back to the places where we live and work. Read more about HARIBO in the headlines here including press releases, new product announcements, community initiatives and Associate engagement spotlights.

Starmix gummi pieces
Starmix gummi pieces

The Chewy Channel, set out to engage consumers through something they already do – playing with the fun shapes of our gummi treats and bringing them to life.

SPACE
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At HARIBO of America, our Associates are our greatest asset. It’s their impactful work, dedication and passion for our brand that helps us continue to inspire childlike happiness around the world through our sweet treats. We took the opportunity to thank our workforce around the U.S. for all they do during our National Employee Appreciation Day celebration.

HARIBO of America Associates with 100 Year sculpture
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At HARIBO we believe everyone should have access to an affordable, quality education and the resources to make that possible. We’re committed to supporting organizations and institutions that provide educational and career opportunities like the University of Wisconsin-Parkside with scholarship programs, internship opportunities and campus revitalization efforts.

Associates with Goldbear at Parkside Day 2020 backdrop
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HARIBO of America celebrated #NationalWatermelonDay with a new treat perfect for summertime: Watermelon Gummies. The Watermelon gummi is HARIBO’s first-ever triple-layered, marshmallow-textured gummi released in the U.S. The mix of traditional and foam gummi gives each Watermelon “wedge” a soft and sweet chew.

Head of Corporate Communications, Lauren Triffler, Chef and newscasters pose with watermelon sculptures in ABC7 Chicago Studio
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Ruesges joins HARIBO of America as the company's Chief Production Officer, overseeing the build and operations of its first-ever factory in North America.

Board member Arndt Ruesges
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HARIBO introduced new Watermelon gummies and Z!NG Sour Bites at the annual Sweets & Snacks Expo in Chicago. The two new flavor additions join HARIBO’s nearly 20 crowd-pleasing varieties including top fan favorites such as Goldbears, Starmix, Twin Snakes Sour Goldbears and Happy Cola.

Goldbear and chef with watermelon sculptures at Sweets and Snacks Expo
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On November 6, 2018, Rick LaBerge, Chief Operating Officer of HARIBO of America was the keynote speaker at FaB (Food and Beverage) Wisconsin’s Fifth Annual Meeting.

COO, Rick LaBerge, at Fab Annual Meeting
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On November 15, HARIBO of America Associates volunteered to give back to our local community in partnership with the Greater Chicago Food Depository (GCFD) and Protiviti for the 6th Annual I on Hungerevent.

HARIBO of America Associates volunteering and food distribution center
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Wes Saber, HARIBO of America’s Chief Financial Officer, was recently recognized as a finalist for Chicago’s CFO of the Year by Financial Executives International (FEI).

CFO, Wes Saber, and associates and FEI recognition
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