HARIBO Gives America’s “Sourest City” the First Taste of NEW Sour Sodas This Halloween

HARIBO is serving up its latest treat just in time for Halloween: new HARIBO Sour Sodas. And to kick things off, Goldbear is heading straight to Houston, crowned America’s “Sourest City.”

On Halloween night, trick-or-treaters in Houston Heights will have the chance to visit the only house in America where Goldbear will be handing out full-size bags of Sour Sodas. The one-of-a-kind, pop-up experience will feature surprises for the whole family, and the first 1,000 guests will get an exclusive taste of the new gummies before they hit shelves nationwide.

Created for fans who can’t get enough of that perfect sour pucker, Sour Sodas bring together a balanced sour intensity with a delicious soft center and slightly crunchy coating. The bite-sized, bottle-shaped gummies come in three soda-inspired flavor duos: Cherry-Cola, Lemon-Strawberry, and Peach-Blue Raspberry.

“HARIBO Sour Sodas give fans exactly what they’ve been asking for: bold sour flavors in exciting combinations that make every bite an experience,” said Abigail Bennie, director of brand management at HARIBO. “We can’t wait to bring people together over the immersive joy of sour; everyone has a favorite, and the best part is sharing them.”

According to Circana data, Houston leads the country in love for sour gummies, leading Miami, Dallas, Boston, and San Francisco to claim the title of “Sourest City.”

Fans across the country can follow Goldbear’s Halloween adventures on HARIBO’s social channels @HariboUSA. HARIBO Sour Sodas will begin rolling out in major retailers starting in November.