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HARIBO Australian advertising

HARIBO is famous around the world for it’s slogan “Kids and grown ups love it so the happy world of HARIBO”. This is new to Australians with the launch of our first TV commercial in 2012 presenting our hero product in Goldbears.

All of our advertising reinforced HARIBO as a family brand, suitable for all, showing kids and grown-ups playing together with HARIBO as the instigator of the fun!

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