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1923 – The first company car

Increasing demand required an investment in a modern mode of transport in order to aid sales, and in 1923, the company HARIBO purchased their first vehicle fitted with advertising signs which was used to make customer deliveries. Until this time, the day's production was delivered by bicycle by wife and employee, Gertrud. 

THE PRODUCTION PROCESS

Fruchtgummi Herstellung

How the Goldbears get into the bag!

Find out more about production

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