Diese Seiten sind für das Querformat optimiert. Bitte drehen!

1962 – HARIBO advertises on TV for the first time

HARIBO recognised early on in the Sixities with the arrival of new-fangled television, just how important it was to be. In 1962, the first TV advertisement for HARIBO was broadcast in Germany.

In the middle of the sixties, the advertising slogan "HARIBO macht Kinder froh" was enhanced by the addition "und Erwachsene ebenso" (and adults too) and thus expanded the target group it addressed.

 

THE PRODUCTION PROCESS

Fruchtgummi Herstellung

How the Goldbears get into the bag!

Find out more about production

You are using an outdated browser. Please switch to a current browser to ensure that this website can be displayed correctly.