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2007 – 85 years of HARIBO GOLDBEARS!

For the 85th birthday, the GOLDBEARS got a new recipe, a new bag design, a uniform and a smiling face. A sixth flavour "Apple" was also added. The anniversary was marked by a Germany-wide summer promotional campaign with the motto: "Die GOLDBÄREN werden fruchtiger!“ (The GOLDBEARS get fruitier).

2007 – Chamallows - Finest foam sugar

In the middle of 2007, the Dulcia products were switched over to the HARIBO brand Chamallows in order to ensure a worldwide uniform brand presence.

The company Dulcia (lat. soft, sweet) was founded by Grégorius Nuyts in 1950 in Deurne in Belgium. In 1962, the company moved to Kontich where the four children of the founder continued to operate the company. Ten years later a disastrous fire destroyed the production facilities. As quickly as possible, they rebuilt, fitting the facilities out with the latest in manufacturing technology and modern machinery.

For the consumer, the integration of Dulcia into the HARIBO group in 1996 didn't change much. HARIBO is a guarantee for the traditional high quality of the products which are made in Belgium and have gone by the name HARIBO Chamallows since 2007. Only certified suppliers are charged with the supply of raw materials and the production process is controlled precisely.

The brand name HARIBO Chamallows continues to represent the finest foam sugar products!

 

THE PRODUCTION PROCESS

Fruchtgummi Herstellung

How the Goldbears get into the bag!

Find out more about production

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