I've got a question...

The name HARIBO comes from HAns RIegel BOnn. Hans Riegel was the founder of the company, born in 1898 in Friesdorf (a region of Bonn). In 1920, the company was registered into the Bonn trade register as HARIBO, an acronym of his name and the place Bonn.

In the UK, we are unable to supply packs of one specific flavour or colour HARIBIO piece.  We know that variety of flavours and the colour combinations of sweet pieces are two of the things that make HARIBO fans love it so! We’re really sorry if you’re a fan who prefers a specific flavour or colour, but at least that gives you an extra reason to share your HARIBO which is one thing that makes it so fun!

Liquorice is made from the root of the liquorice plant (Glycyrrhiza glabra). The roots are washed, peeled, dried then grated and boiled in water. The result is a thick, black mass that is poured into blocks before cooling. These liquorice blocks are then chopped into small pieces at HARIBO before being processed further. The pieces are dissolved in hot water and thinned until the raw liquorice is suitable for the individual liquorice varieties (at least 3 percent liquorice content must be present).

The sugar that we use today as one of our daily foodstuffs is the same as that used in industrial production and is made from sugar beet. The high sugar content of beet was discovered only in the middle of the 18th century. And industrial sugar extraction on a grand scale only began to take off after the turn of the century. As of the middle of the 19th century, beet sugar increasingly became affordable to the wider populace.

HARIBO UK has two sites which are based in Pontefract and Castleford, West Yorkshire, both are very busy working factories.

The production of HARIBO products is subject to extremely high and international hygiene and quality standards, this means that in order to protect the entire production and filling process we have no official or private tours open to the public. 

We are always happy to hear from our consumers and are proud of the fact that you all take such an interest in the HARIBO range. We do take the time to read any product ideas that are sent to us as they are often very insightful, but we are unable to progress any ideas we receive from the public. As the UKs leading gums and jellies brand, we have a dedicated Product Development Team who are constantly looking into innovations that will bring something new to the marketplace.  We do have new products some of which are already in production and will hit the shelves in the coming months and we hope you like them!

As you can imagine, as a popular brand, HARIBO receives lots of enquiries for support, not just requests for treats but also financial donations too. It is genuinely difficult for us to respond to and support everything, although we do try our best!

Whilst we do support lots of fundraising activities and provide sponsorship for many of the great projects we learn about, it was decided some years back now, that we would dedicate our efforts to carefully chosen charities that we could support longer term.

We are very proud to say that for many years our chosen charities have been two very worthy causes - Martin House and Prince of Wales Hospice; these hospices provide care for individuals of all ages and support for their families too.

Here in the UK HARIBO Starmix is our best selling product. We believe it’s the iconic shapes that everyone has come to know and love that make this product so popular.

We do have a selection of products that are suitable for vegetarians.  The gelatine ingredient used in our other products is replaced with starch.  For more information and to see which products are within the Vegetarian range click here.

Haribo offers a variety of specialist products for consumers with Halal dietary requirements.  If you would like to see a list of all Halal products please click here.

In the UK we have over 100 different sub brands 

Fruitilicious, with 30% less sugar, was launched in January 2018

Delivering the same great taste that’s loved and expected from HARIBO, Fruitilicious offers consumers even more choice when it comes to a sweet treat.

Jam-packed with fruitiness, Fruitilicious offers fruit shaped, smiley faced pieces in strawberry, raspberry, pineapple, orange, apple and lemon flavours.

The various mixture components of a pack are placed in a fixed ratio into a mixing container. In this container, the product pieces are then mixed and then packaged at random.  Because of this kind of random mixing, fluctuations in the mixing ratio are unavoidable. For this reason, among other things, HARIBO products have a large window in the packaging, so that you can always see what the mixing ratio is before buying. 

Each country has their own range of HARIBO products, which have been developed to suit the demands and tastes of their consumers.  

We do however have a great deal of HARIBO treats available in the UK, this includes established favourites as well as a selection of new and exciting treats that are unveiled each year. For more information on our range of existing and new product launches, please visit our product section of the website.