As a Brand Manager for HARIBO of America, you will be responsible for developing long-term marketing strategies for their assigned brand(s), building differentiated market positioning, developing superior brand propositions, and developing and executing integrated marketing plans. Within HARIBO, brand management defines the brand's pricing, packaging, trade merchandising, innovation pipeline, advertising and promotion strategies and a Brand Manager is responsible for delivering profit, volume, and market share objectives for their assigned HARIBO brand(s).
Located on-site at the HARIBO of America corporate headquarters in Rosemont, Illinois, as one of our Brand Managers on our consumer marketing team, the ideal candidates will have 5+ years of "brand marketing" experience specifically within the Consumer Packaged Goods ( CPG ) industry, a Bachelor's Degree (MBA preferred), and several years of experience utilizing and making decisions based on IRI, Circana, Nielsen, or related syndicated data specifically in the consumer packaged goods industry.
Responsibilities:
- Developing long-term marketing strategies your assigned HARIBO brand(s), building differentiated market positioning, developing superior brand propositions, and developing and executing integrated marketing plans
- Responsible for delivering profit, volume, and market share objectives
- Ensure the in-market performance of assigned brand(s) to meet HARIBO's annual business plan objectives including brand consumption, market share, and household penetration
- Utilize syndicated data (IRI, Circana, Nielsen) and other sources of data to provide insights on assigned brand(s), category, consumer, customers, and competitive set. From the insights collected, provide recommendations and adjustments to the marketing plans
- Act as the primary point of contact for support initiatives, tasks, and projects for brand marketing for assigned brand(s)
- Partner with internal and external stakeholders, including external creative agencies
Qualifications
- 5+ years of experience in "brand marketing" or brand marketing related roles specifically within the Consumer Packaged Goods ( CPG ) industry
- 3+ years of experience utilizing IRI, Circana, Nielsen, Numerator, SPINS, or related syndicated data used in the CPG industry
- Bachelor's Degree in Marketing, Business Administration, or other field
Preferred Qualifications:
- MBA or Master's Degree
- Prior experience specifically in the FMCG ( Fast Moving Consumer Goods ) industry
- Prior experience specifically in brand marketing in the candy, confectionary, or snack industry
HARIBO of America, Inc. is an Equal Employment Opportunity Employer and maintains a Drug-Free Workplace. Employment at HARIBO of America, Inc. is subject to post offer, pre-employment drug testing. The Company’s policy is not to discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, military status, including protected veteran status, genetic information or any other basis protected by applicable federal, state, or local laws. HARIBO also prohibits harassment of applicants or employees based on any of these protected categories. It is also HARIBO’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.
HARIBO is committed to recruiting, hiring and promoting people with disabilities and veterans. If you need an accommodation to assist with completing the electronic application, please contact the location for which you are applying and ask to speak with the human resources representative or email careers-us@Haribo.com.
