Our Category Management team is growing! As a Category Manager and a member of our center-of-excellence Category Management team, the Category Manager plays a strategic role supporting HARIBO of America’s sales growth. **Please note-- this is not procurment or buyer position** Supporting our field Sales organization, the Category Manager will deliver insight led strategies to support our fact-based sales development teams to help HARIBO's continued growth as the leader in the gummi candy category. This data driven role will work behind-the-scenes as well as joining our sales team at customer (retailer) calls. This role works cross-functionally with both internal and external stakehodlers to maximize category growth and drive competitive advantage for HARIBO.
This is a remote, field-based position that requires nation-wide travel, up to 40% of the time (with overnight stays). Reporting up to the Sr. Manager, Category Managment and working very closely with the Director of Category Management & Sales Operations, the ideal Category Manager will have 5+ years of experience in a Category Management focused role within the CPG/Consumer Packaged Goods industry - ideally with candy, confectionery, or salty snacks related categories. Additionally, this candidate will also have a Bachelor’s Degree, deep expertise with syndicated sales data tools such as IRI, Circana, Nielsen, or other relevant syndicated sales data tools, plus the demonstrated ability to tell a story with data, influence with data, make business decisions and influence with data, and turn insights into action. Are you HARIBO?
Responsibilities:
- Develop retailer-specific category growth strategies to maximize category growth and drive competitive advantage for HARIBO
- Utilze deep expertise of syndicated sales data ( NielsenIQ, IRI, Circana, etc) to support and influence HARIBO's strategy
- Deliver actionable 4P insights related to retail sales – Product, Placement, Pricing, Promotion - that directly fuel selling efforts and joint business planning
- Create customer (retailer) facing selling stories, modular support decks, innovation sell-in materials, promotional recaps, and seasonal reviews
- Participate in sales meetings, customer (retailer) presentations, and HQ/headquarter calls with our field Sales teams (NAMs, BDMs, etc)
- Support modular planning processes including item rationalization, assortment optimization, shelf planning, and new item setups
- Contribute to broader Sales Center of Excellence initiatives, ensuring insights and processes scale across retailers and channels
- Utlize scalable reporting tools and dashboards (using IRI/NielsenIQ, Numerator, and Power BI) to drive data-based decision-making
Qualifications:
- Bachelor’s Degree
- 5+ years of experience in Category Management or Category Management related roles within the CPG/Consumer Packaged Goods industry (working directly for the consumer brand/consumer product)
- Deep expertise in syndicated sales data tools such as IRI, Circana, NielsenIQ, or other related syndicated sales data tools
- Prior experience presenting category management data and recommendations to key decision makers, internal and external stakeholders
- This is a remote, field-based position that requires the ability to travel up to 40% of the time, nationwide, including overnight stays
Preferred Qualifications:
- Prior experience in candy, confectionery, snacks, or salty snack categories is strongly preferred
- The ideal candidate will live near a major airport due to the amount of nationwide travel required for this role
Skills
- Deep expertise in syndicated sales data tools such as IRI, Circana, NielsenIQ, or other related syndicated sales data tools
- Exceptional communicator and presenter with a track record of simplifying complexity and delivering executive-ready insights, and telling a story with data.
- Turn insights into action
- Ability to influence internal and external stakeholders
- Advanced Excel skills
- Exceptional ability to simply complex data into compelling, action-oriented selling stories
- Strategic thinking with strong business acumen and passion for driving sustainable, insights-led growth
Compensation
Target Hiring Pay Range: $118,000 - $144,000 annually
This pay range represents the min/max target annual base salary range HARIBO of America, Inc. may pay for this position at the time of this posting.
Please note, a candidate’s offered annual salary will be determined by a variety of factors, including but not limited to, the candidate's relevant education, experience, qualifications, skills, internal equity, and the geographical location of the role.
HARIBO of America, Inc. is committed to fair and equitable pay practices and complies with all applicable federal, state, and local laws regarding pay transparency.
HARIBO of America, Inc. is an Equal Employment Opportunity Employer and maintains a Drug-Free Workplace. Employment at HARIBO of America, Inc. is subject to post offer, pre-employment drug testing. The Company’s policy is not to discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, military status, including protected veteran status, genetic information or any other basis protected by applicable federal, state, or local laws. HARIBO also prohibits harassment of applicants or employees based on any of these protected categories. It is also HARIBO’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.
HARIBO is committed to recruiting, hiring and promoting people with disabilities and veterans. If you need an accommodation to assist with completing the electronic application, please contact the location for which you are applying and ask to speak with the human resources representative or email careers-us@Haribo.com.
