HARIBO Introduces Balla Bites & Balla Bites Sour, a First-of-its-Kind Gummi Experience with More to Discover in Each Poppable Bite

New bite-sized gummies deliver the ultimate Pop. Chew. Wow. experience and the next must-try candy sensation.

ROSEMONT, Ill., (August 19, 2026) – Candy lovers are craving new textures, bold flavors and fun, poppable treats and HARIBO is delivering all three in one bite.

HARIBO, America’s #1 gummi brand, announced the launch of Balla Bites and Balla Bites Sour, an entirely new way to experience gummi candy. Each bite-sized piece combines a chewy outer layer with a soft center and a playful blend of fruity flavors, creating a one-of-a-kind multisensory experience that’s hard to describe but impossible to resist.

Made without artificial colors, the new treats are available in sweet and sour varieties, with flavor combinations featuring orange, blackberry, lemon, strawberry, apple, and wild berry.

"We know consumers are looking for candy experiences that surprise and delight them, and Balla Bites does exactly that," said Sophia Lewis, Senior Brand Manager at HARIBO of America. "With two different textures and three flavors in every tiny bite, Balla Bites and Balla Bites Sour deliver a new sensory experience with every pop. They're unlike anything else in the candy aisle."

Perfect for movie nights, road trips, sharing with friends or satisfying a sweet or sour craving, the small, irresistibly poppable bites deliver the playful experience consumers have come to expect from HARIBO.

For more than 100 years, HARIBO has been creating moments of childlike happiness through innovative, joy-filled treats, and creating new experiences that consumers love remains central to HARIBO's growth.That same spirit of innovation is also coming to life beyond the candy aisle, with HARIBO recently opening its first U.S. retail stores in Woodbury, N.Y., and Wrentham, Mass., expanding the brand’s presence.

This launch builds on the success of its top-selling products, including Goldbears, Twin Snakes, Peaches and our recently launched Sour Sodas. Balla Bites and Balla Bites Sour continue that heritage by bringing a fresh twist to gummies and inviting fans to discover their next favorite treat.

HARIBO Balla Bites & Balla Bites Sour are now available for purchase in a variety of sizes at select stores nationwide, with availability expanding to additional retailers through early 2027.