Goldbears Wild Berry Officially Joins the U.S. Goldbears Portfolio

HARIBO is proud to announce that Goldbears Wild Berry is back and will join the iconic Goldbears portfolio in the U.S. as a permanent item. Following overwhelming fan enthusiasm in 2023 when Goldbears Wild Berry was launched as a limited-time offering, HARIBO has reintroduced the product to its lineup, alongside classic Goldbears, Sour Goldbears and other favorites like Twin Snakes, Starmix, Happy Cherries and Happy Cola. To celebrate, HARIBO is giving away Goldbears Wild Berry coupons to 10,000 lucky fans on September 16 only*.

“We’ve had overwhelmingly positive fan feedback that Goldbears Wild Berry was a delicious compliment to their already favorite classic Goldbears, and they wanted to be able to get both in stores,” said Terry Do, brand manager, HARIBO of America. “We’re excited to bring Goldbears Wild Berry back for fans and give them this moment of childlike happiness – that’s what drives us. We wanted to take it to the next level and give our existing and new fans a chance to enjoy a bag on us, so be sure to snag yours!”

Goldbears Wild Berry showcases HARIBO fans’ love for tasty, fruity flavors. While maintaining the iconic Goldbears shape and bouncy texture, this variety introduces bursts of berry flavors, including Blueberry, Blackberry, Wild Cherry, Strawberry, and Raspberry, offering a delicious twist on the classic treat.

“When people ask where our ideas for gummi innovations come from, the answer is simple: our fans,” said Seth Klugherz, vice president of marketing at HARIBO of America. “At HARIBO, we’re always listening to the most important voices – the voices of our consumers – to understand what they crave and then deliver the best-tasting, most playful gummies for them to enjoy and share with friends and family.”

To celebrate this exciting release, HARIBO is giving 10,000 lucky fans the chance to receive a Goldbears Wild Berry coupon on September 16, 2024 only. Ten grand prize winners will receive exclusive HARIBO-branded merchandise and an assortment of original Goldbears and Goldbears Wild Berry. Fans can claim a Goldbears coupon, redeemable at any local retailer nationwide, and enter for a chance to win the grand prize, by visiting www.haribogoldbearsgiveaway.com. Coupons are available on a first-come, first-served basis, while supplies last.

Goldbears Wild Berry is joining a roster of fan favorites like Starmix, Twin Snakes, Happy Cola, Happy Cherries, and many more. Goldbears Wild Berry is available now at retailers nationwide. Follow along for more HARIBO updates coming soon on Instagram and Facebook.