HARIBO has announced that its latest treat, Berry Clouds®, won Product of the Year in the non-chocolate candy category as part of the 2023 Product of the Year USA Awards. Berry Clouds are playful, triple-layered gummies with a soft and sweet chew that kids and grown-ups love, and their award was determined through a national study of 40,000 American shoppers in partnership with Kantar, a global leader in consumer research. Product of the Year is the largest consumer-voted awards program centered around product innovation.
"We're thrilled that consumers voted Berry Clouds as Product of the Year in the candy category. We prioritize innovation because we know our consumers are looking for new and exciting treats, and our whimsical Berry Clouds deliver on both," said Terry Do, Senior Associate Brand Manager at HARIBO of America. "HARIBO is about inspiring childlike happiness and delighting our fans with innovative treats, and it's rewarding to know that they love our latest gummies. We hope that through this great news, more consumers will get to know and love Berry Clouds along with the more than 25 varieties of fun and delicious gummies that HARIBO offers. It's a sure way to remember how it feels to be a kid in a candy store!"
Berry Clouds come in dreamy cloud shapes that highlight their irresistibly soft and fluffy texture. Coming in a mixed assortment of three "berry" delicious flavors including blueberry, wildberry, and strawberry, they're sure to have you floating on cloud nine. Rooted in innovation and inspired by consumer feedback, HARIBO began dreaming up Berry Clouds in 2020 and went through multiple rounds of testing and sample production until they reached pillowy perfection. Consumers are loving the new treat, with 40,000 shoppers voting it Product of the Year.
"Product of the Year is more valuable now than ever. The level of access consumers have to products today is unprecedented – far beyond retail aisles, they have DTC options, grocery delivery in the palm of their hands, and they can watch their favorite influencer review items they're considering purchasing in real time," notes Mike Nolan, Global CEO of Product of the Year Management. "Product of the Year is an established and increasingly relevant resource for CPG companies, helping their products stand out, and be understood and trusted by their customers. Entirely new 2023 categories of Product of the Year award winners further demonstrate the ever-evolving trends we are seeing in the U.S. market, and as a company we're thrilled to be at the forefront of recognizing these products for top performing function, design, packaging, or ingredients."
Berry Clouds joins HARIBO's more than 25 crowd-pleasing varieties, including fan favorites such as the original Goldbears, Twin Snakes, Starmix, Sour Goldbears, Watermelon, Rainbow Worms and Z!NG Sour Kicks. Berry Clouds are available now in small, medium, and large peg bag sizes at major U.S retailers.