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Big Goldbear in front of the headquarter in Grafschaft
3 Employees talking and lauging
Quality check for the HARIBO Goldbears
Employee examining finished fruit gummy figures
Historic HARIBO advert with kids enjoying gummi treats.
HARIBO Goldbear pieces
"?" formed with yellow Goldbears
Hands holding smartphone and laptop mouse
HARIBO employee in front of a wall with colourful Post-its
Prospective HARIBO associate researching job opportunities
HARIBO intern with gummi prop

HARIBO on The TODAY Show

We're thrilled to officially announce the opening of our first-ever HARIBO factory in North America! To celebrate this milestone and share the news, we welcomed NBC's The TODAY Show to get an exclusive peek at what it takes to make our iconic Goldbears.

TODAY Correspondent, Maggie Vespa, talked with John Veidt, Pleasant Prairie Factory Director and Lauren Triffler, Director & Head of Corporate Communications, about U.S. production and our brand journey. This spot has inspired excited conversation around the country, all coming back to childlike happiness.​

Visit today.com to see the segment.

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