We're thrilled to officially announce the opening of our first-ever HARIBO factory in North America! To celebrate this milestone and share the news, we welcomed NBC's The TODAY Show to get an exclusive peek at what it takes to make our iconic Goldbears.
TODAY Correspondent, Maggie Vespa, talked with John Veidt, Pleasant Prairie Factory Director and Lauren Triffler, Director & Head of Corporate Communications, about U.S. production and our brand journey. This spot has inspired excited conversation around the country, all coming back to childlike happiness.
Visit today.com to see the segment.