Your Sweet Adventure Starts Now: HARIBO Introduces Five New Fruity Favorites

New playful-shaped gummies invite fans of all ages to discover new flavors & shapes and share a little childlike happiness together.


ROSEMONT, Ill., (Nov. 2, 2026) – Your sweet adventure awaits: HARIBO is inviting fans of all ages to pick a favorite flavor, meet some playful new friends and discover a whole new way to enjoy the happy world of HARIBO.

Starting in October, HARIBO is introducing five new single-flavor gummies, each putting one bold non-artificial fruit flavor and whimsical shape in the spotlight: Straw-Fairies, Blue Raspberr-Bees, Dragon’s-Fruit, Fla-Mangos and Pear-akeets.

With one playful shape and one fruit flavor in every bag, the new collection makes choosing a favorite part of the fun. Go all-in on the flavor you love, try something new or make it your mission to taste your way through all five – but collect them all before they’re gone. The new single-flavor bags will be available first at Dollar Tree.

“We know there’s something special about finding your favorite HARIBO treat and sometimes the best part is sharing that little moment of happiness with someone else,” said Zoe Lyle, Associate Brand Manager at HARIBO. “This collection brings that playful spirit to five bold fruit flavors, giving fans of all ages new friends to meet, flavors to discover and plenty of fun to share.”

Meet your new fruity favorites:

  • Straw-Fairies: Sweet strawberry-flavored red gummies shaped like whimsical fairies.
  • Blue Raspberr-Bees: Bright blue bee-shaped gummies buzzing with blue raspberry flavor.
  • Dragon’s-Fruit: Hot pink dragon-shaped gummies with a tropical dragon fruit punch.
  • Fla-Mangos: Vibrant orange flamingo-shaped gummies with juicy mango flavor.
  • Pear-akeets: Cheerful green bird-shaped gummies with crisp pear flavor.

Each shape brings its own personality to a favorite fruit flavor, creating five different ways to play, discover and enjoy HARIBO. And with flavors ranging from familiar favorites to emerging tastes, there’s a sweet adventure waiting for everyone.

For more information about HARIBO and upcoming product details, visit https://www.haribo.com/en-us/products and follow the fun on Instagram @haribousa.