HARIBO to Debut Unique Float and Balloon Element at 98th Macy's Thanksgiving Day Parade®

HARIBO is proud to announce its debut in the 98th Macy's Thanksgiving Day Parade on Thursday, November 28 with a new unique float and a balloon element, which is sure to delight live and televised audiences with its sweet and colorful designs.

HARIBO's Parade debut will take viewers on an out-of-this-world adventure, featuring Goldbear and gummi treats like Twin Snakes, Starmix, Frogs and Rainbow Worms rocketing into the cosmos. The float captures the wonder and imagination that HARIBO has inspired since its founding in 1920. Joining the float will be a larger-than-life balloon of HARIBO's mascot, Goldbear, bringing joy to the New York City skyline.

To celebrate imagination and bring families together leading up to the Parade, HARIBO has created a free digital storybook, "Goldbear Goes to the Parade." The book tells the story of Goldbear's very own adventure from the Happy World of HARIBO to the Parade (and all of the sweet friends Goldbear meets along the way!) "Goldbear Goes to the Parade," can be enjoyed by fans, young and young at heart, HERE through Saturday, Nov. 30.

"HARIBO is proud to be producing our world-famous gummies in the U.S., so being part of the Macy's Thanksgiving Day Parade feels like the perfect way to celebrate that with fans, families and friends," said Seth Klugherz, vice president of marketing, HARIBO of America. "Our fans' imaginations inspire us to innovate fun gummi flavors, shapes and textures, so we're thrilled to dream up a Parade experience that reflects that same childlike happiness for consumers of all ages."

"We can't wait for gummi-loving fans to experience the magic of HARIBO's incredible float at this year's Macy's Thanksgiving Day Parade" said Jordan Dabby, producer of the Parade. "This special moment will also feature Goldbear soaring high, showcasing the creativity that makes our event one-of-a-kind. We're thrilled for spectators, both in NYC and at home, to welcome Haribo to the Parade!"

The 98th Macy's Thanksgiving Day Parade will air Thursday, Nov. 28 in the U.S. on NBC and stream on Peacock. Check local listings for details. For more information, visit macys.com/parade. To follow and participate in the excitement, check out @macys on various social platforms and follow #MacysParade.

Additionally, HARIBO has teamed up with IT'SUGAR, one of the largest candy retailers in the U.S., to bring the Parade excitement to life at its New York City location in Times Square. On Tuesday, Oct. 22, the store will unveil a window display showcasing a replica of HARIBO's Parade balloon. Shoppers and gummi fans can catch Goldbear, in full Parade-ready glory, in-store while they stock up on their favorite HARIBO treats.