HARIBO variety: cheerful, colourful and delicious

Our extensive selection has something for everyone!

Employee examining finished fruit gummy figures
Employee examining finished fruit gummy figures

Fruit gummies: colourful variety

Our HARIBO fruit gummies have brought joy to everyday life for 100 years. With such diversity in shapes and flavours, there’s something for everyone.

Production – with attention to detail
Each and every HARIBO fruit gummy figure begins with a creative idea and is first sketched by hand. This template is then used to create a 3D sample drawing for a high-tech milling machine, which produces a plaster prototype. Once the new shape is perfect, several hundred stamps are created for production.

The figures – cast in the same mould
The figures are cast from a hot fruit gummy mass that has already been coloured with fruit and plant extracts. Mould casting requires shallow powder boxes, which are filled with smoothly levelled corn starch, the powder. During production, the figure stamps are inserted into the powder boxes from above, leaving behind an impression. A conveyor belt then transports the boxes to the next station, where nozzles fill the negative moulds with liquid fruit gummy in mere fractions of a second. The new fruit gummies then have plenty of time to solidify in drying rooms. Finally, a wax film is applied, giving them a sheen and preventing them from sticking together.

Special shapes – created with high pressure
The production process for extruder products is somewhat different: the high-pressure nozzles press the fruit gummy mass into the desired shape, thus creating, for example, a fruit gummy wheel. Whether pressed or cast, HARIBO’s fruit gummy variety brings joy to everyday life.

Liquorice: black gold

Liquorice roots, which are responsible for the typical sweet and strong flavour of liquorice products, are dried, grated and boiled in water. The resulting black mass is cast into 5 kg rock-hard blocks of raw liquorice, which HARIBO then processes into liquorice specialities.

The flavour – deliciously strong
HARIBO first cuts the blocks into smaller pieces and then dissolves them in hot water. To ensure the unmistakable flavour of liquorice, these products need to contain at least three per cent liquorice extract. The consistency and ‘character’ of the liquorice products can be varied through the composition of the other ingredients such as starch.

Production – endless combinations
Depending on the desired type of liquorice, the cooked black mass can be applied using various production processes: the mass is injected into various moulds (see Fruit gummies), or machine-pressed through nozzles into the desired shape, including laces, wheels and sticks. Laces are wound into the popular Liquorice Wheels – for unwinding or simply biting into. Thanks to combinations with fruit gummies, sugar, coconut and salt, HARIBO has a large selection of liquorice specialities.

Produktion - Lakritz Video Teaser (Über uns, M034, 16:9)

How liquorice is made

A look behind the scenes reveals how our liquorice products are made.

Chamallows: wonderfully soft foam sugar indulgence

HARIBO Chamallows is the name of HARIBO’s irresistible marshmallow range, which many also know and love as ‘Mäusespeck’. HARIBO has been producing these delicious products from sweet foam since 1996.

Production – it’s our experience that makes them so delicate
To begin with, sugar is heated with glucose, also known as dextrose. Other ingredients are added depending on the desired appearance and flavour. A machine then beats the mass into an especially foamy consistency. Finally, a special machine presses and cuts the foam into the desired shapes. That’s how products such as the popular round Chamallows Cocoballs and diamond-shaped Chamallows Rombiss are created. After a brief drying period, the wonderful flavour develops in a soft consistency. The Chamallows Soft-Kisses are then bathed in liquid chocolate for perfect enjoyment.

MAOAM: the popular fruit chew

When people talk about fruit chews, they mean MAOAM. The products of the cult brand have belonged to HARIBO since 1986.

Production – with a real bite
A variety of sugar types are mixed and heated in water during the first stage of MAOAM production. Ingredients such as gelling agents and a little fat are then added to the hot mass, which is then vigorously beaten with a machine. The fruit chew mass is then stretched and passed through a long cooling tunnel. The pulling and freezing give the fruit chew its soft consistency and white colour. The mass is cut into angular shapes to create the typical MAOAM Bloxx shape, and colourfully packaged. For MAOAM Pinballs, a machine presses the fruit chew mass into a round shape. Colour and a sugar solution are then applied to the fruit chews in a coating process, giving them their sheen and special bite!

M007 produkt maoam bloxx en

MAOAM Bloxx

The classic for all chewing occasions. Practical five-packs for home, the road and above all: for sharing.

Just start chewing

Around 1,000

different products are produced by HARIBO worldwide.

Many colorful HARIBO product pieces

Questions? We are happy to help!

HARIBO Country Contacts Worldwide

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Close-up of a hand holding a smartphone in front of a laptop with Goldbears lying on the desk.

Colorful HARIBO product pieces flying around

Taste expert tests Gold Bears for smell

Two employees holding oversized products, placed in a headquarter lounge.