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Today – A Growing Success

Over the years HARIBO has experienced a great deal of success, growing year-on-year to become the UK's market leading brand with a market value of £150 million. (Source: IRI Marketplace value sales 2018)

Great tasting, good value and high quality are just a few of the many reasons why kids and adults love it so.

Today gums and jellies have superseded the popularity of traditional Pontefract Cakes offering, all thanks to the variety of formats and the great deal of choice that HARIBO offers. 

There truly is something for everyone!

Top selling Starmix, Tangfastics and Super Mix are firm family favourites, while new products and formats are launched every year to bring new tastes and textures to the market.  Whether that is Fruitilicious, which offers the great taste expected from HARIBO but with 30% less sugar, or Squidglets, a soft and squidgy mix packed with playful pieces in tasty fruit and cola flavours.

 

 

 

 

THE PRODUCTION PROCESS

Fruchtgummi Herstellung

How the Goldbears get into the bag!

Find out more about production

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