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23.02.2010

HARIBO LAUNCHES NEW VEGETARIAN PRODUCT

HARIBO, the UK’s leading gums and jellies brand, has launched a brand new hanging bag created specifically for vegetarian consumers.

Developed with Vegetarians in mind, Funny Mix includes three fun shapes; Strawberry, Cola Bottle and Starfish. Clearly labelled with ‘suitable for vegetarians’ on the packaging Funny Mix is representative of the playful nature of the HARIBO brand.

Available now at most major stores including Tesco and key independents, Funny Mix is free from artificial colours.

HARIBO Brand Manager, Katy Clark said: “Funny Mix is a great product for vegetarians and has been developed to meet the demand for a wide range of tasty treats that are free from gelatine.

“Giant Strawbs, which come in drums and are individually sold, are also suitable for vegetarians and have been popular for many years so we already know that our consumers enjoy the taste and texture of our vegetarian treats, now available in hanging bag format.”

For further details please visit www.haribo.co.uk or contact 01977 600266.
 


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