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This strategic appointment follows the promotion of Herwig Vennekens who headed the HARIBO UK & Ireland team for 10 years before taking the position of Managing Director of the HARIBO Holding responsible for Sales and Marketing globally.


Jon, the former Sales Director for HARIBO UK & Ireland, comments: “It’s a great privilege to be appointed to the role of Managing Director for such a fun and iconic brand."


“I am very much looking forward to working with our teams in the UK and in Ireland to support the continued growth of the business by driving the category forward in a responsible way.”


Herwig Vennekens from HARIBO comments: “We are pleased to welcome Jon to the role of Managing Director. Having supported the success of our business through his sales director role, we believe he is ideally placed to lead the UK and Ireland team. Jon will be instrumental as we maintain our market leading position and support the continued growth of the HARIBO brand and business.”


During his recent sales director role, Jon worked on the strategic introduction of HARIBO’s new sugar reduced line Fruitilicious, supported the relaunch of Super Mix and the opening of the first HARIBO Shop in London.


Jon studied at London Business School and has worked for leading FMCG businesses including Kimberley Clark Corporation, Heineken UK and Red Bull UK.


A family-owned business, HARIBO has been making much-loved sweets for almost 100-years. Today these treats are shared and enjoyed around the world. Launching into the UK market in 1972, HARIBO operates two manufacturing facilities in West Yorkshire, which are home to more than 700 team members. 


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