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14.11.2018

HARIBO STRENGTHENS RETAIL FOOTPRINT WITH YORK OUTLET LAUNCH

Officially launching on Thursday 22nd November, the 1,487 square foot unit follows the success of its southern outlet store, which was unveiled at the London Designer Outlet in Wembley Park in 2017.

 

Rebecca Fox, Retail Manager at HARIBO, comments: “Having our own stores has been on our agenda for some time; it’s a move that is integral to our growth strategy and to driving our success as we continue to showcase our range and communicate our fantastic brand personality and strength across the UK.

 

“With such a diverse mix of leading brands and strong footfall the McArthurGlen Designer Outlet York is the perfect location for us and further builds on the success that we have seen from our first outlet store in London, bringing us closer to achieving our ambitious retail plans.”

 

Offering a taste of the Happy World of HARIBO, the new store at McArthurGlen Designer Outlet York will offer a selection of treats that expand on and complement what is already on offer within the UK, showcasing party packs and sharing formats alongside a pick ‘n’ mix zone and branded merchandise.

 

McArthurGlen Designer Outlet York Centre Manager, Mike Thomas, commented: “We’re thrilled to be welcoming the HARIBO store to our portfolio. The brand will be a great addition to our diverse collection, and will no doubt be a firm favourite amongst our customers and just in time for Christmas as well.”

 

A family-owned business, HARIBO has been making much-loved sweets for almost 100-years. Today these treats are shared and enjoyed around the world. Launching into the UK market in 1972 HARIBO operates two manufacturing facilities in West Yorkshire, which are home to more than 700 team members. 

 

While visiting the new store at McArthurGlen Designer Outlet York, shoppers will also be able to discover a fabulous range of Christmas gifting for up to less 60% less from designer brands including Coach, Paul Smith and Molton Brown.  


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