Whilst the doors of Christmas Calendars were opened for the first time this year, HARIBO opened the doors at their latest store at the Swindon Designer Outlet on the 1st of December.

A long queue formed in front of the store ahead of the opening. Shoppers were eager to see the treats on display as well as the brand’s largest ever Pick n Mix station.

Store Manager, Matt Mills , comments: “Wow, what an opening! We were so proud to see the store looking and feeling amazing.

“The last few weeks have been really exciting for the HARIBO team, but the best moment was seeing the look on the faces of our shoppers when they first entered our store – it was pretty special!

“Our first few shoppers stocked up on much-loved sweets and exclusive merchandise. We packed up a lot of HARIBO Christmas products, such as Christmas tins, Sharing Medleys and Advent Calendars too. ”

From top selling Tangfastics and Starmix, alongside seasonal specialities, there is a vast selection of HARIBO favourites in store.

With Christmas just around the corner, shoppers will be spoilt for choice with a wide selection of festive sweets and merchandise, including new and exclusive HARIBO pyjamas. Customers are able to fill their HARIBO Christmas stockings with scented mini plushes in the shape of HARIBO’s much-loved icons – Goldbear, Cola Bottles and Strawbs.

Retail Manager, Rebecca Fox, added: “Welcome to the family, HARIBO Swindon! As our ninth store with our biggest-ever Pick n Mix, we know that it will be a hugely popular shopper destination. We look forward to delivering moments of childlike happiness to every shopper who steps into our store.”