HARIBO launches Chewy Channel Instagram video series and receives industry recognition

In today’s world we’re surrounded by digital content, and our attention spans are shrinking. So to break through the clutter, we shrank our posts – transforming HARIBO social feeds with bite-sized, must-stream content. This new platform, the Chewy Channel, set out to engage consumers through something they already do – playing with the fun shapes of our gummi treats and bringing them to life.

As the world’s first micro-binge network, Chewy Channel wanted to do something unexpected that inspired more conversations with gummi fans than ever before. With Office Sitcoms, Westerns and Magical Dramas, Chewy Channel borrows from all the classic streaming service tropes made popular by Netflix, Hulu, and HBO, including original scores, holiday specials and even interstitial episode screens.

In 2020 Chewy Channel was recognized with two esteemed Shorty Awards for Best Use of IGTV and Best Use of Native Advertising. These awards honor the effective and creative use of video via IGTV and incorporation of native advertising in a social media marketing campaign. Chewy Channel was also awarded the Bronze Distinction for Best Branded Series.

Chewy Channel premieres new original content every month, check it out on IGTV!

At HARIBO of America, our Associates are our greatest asset. It’s their impactful work, dedication and passion for our brand that helps us continue to inspire childlike happiness around the world through our sweet treats. We took the opportunity to thank our workforce around the U.S. for all they do during our National Employee Appreciation Day celebration.

HARIBO of America Associates with 100 Year sculpture

At HARIBO we believe everyone should have access to an affordable, quality education and the resources to make that possible. We’re committed to supporting organizations and institutions that provide educational and career opportunities like the University of Wisconsin-Parkside with scholarship programs, internship opportunities and campus revitalization efforts.

Associates with Goldbear at Parkside Day 2020 backdrop

HARIBO of America celebrated #NationalWatermelonDay with a new treat perfect for summertime: Watermelon Gummies. The Watermelon gummi is HARIBO’s first-ever triple-layered, marshmallow-textured gummi released in the U.S. The mix of traditional and foam gummi gives each Watermelon “wedge” a soft and sweet chew.

Head of Corporate Communications, Lauren Triffler, Chef and newscasters pose with watermelon sculptures in ABC7 Chicago Studio