HARIBO Honors Associates with National Employee Appreciation Day Celebration

At HARIBO of America, our Associates are our greatest asset. It’s their impactful work, dedication and passion for our brand that helps us continue to inspire childlike happiness around the world through our sweet treats. We took the opportunity to thank our workforce around the U.S. for all they do during our National Employee Appreciation Day celebration.

We had lunch together as a team while our Board of Directors shared moments of pride in our business achievements that were the result of talented Associates throughout the U.S. Our leaders shared their words of appreciation to their teams through video – highlighting the special moments that bring us all together and make us proud.

Our teams are truly best in class, and they make our business stronger. Their hard work helps us deliver on our commitments and serve our customers and consumers with excellence, inspiring moments of joy every day.

The Chewy Channel, set out to engage consumers through something they already do – playing with the fun shapes of our gummi treats and bringing them to life.


At HARIBO we believe everyone should have access to an affordable, quality education and the resources to make that possible. We’re committed to supporting organizations and institutions that provide educational and career opportunities like the University of Wisconsin-Parkside with scholarship programs, internship opportunities and campus revitalization efforts.

Associates with Goldbear at Parkside Day 2020 backdrop

HARIBO of America celebrated #NationalWatermelonDay with a new treat perfect for summertime: Watermelon Gummies. The Watermelon gummi is HARIBO’s first-ever triple-layered, marshmallow-textured gummi released in the U.S. The mix of traditional and foam gummi gives each Watermelon “wedge” a soft and sweet chew.

Head of Corporate Communications, Lauren Triffler, Chef and newscasters pose with watermelon sculptures in ABC7 Chicago Studio