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Big Goldbear in front of the headquarter in Grafschaft
Bubble Teaser 1500 x 1500 px Motif Suspenders
Quality check for the HARIBO Goldbears
Employee examining finished fruit gummy figures
Historic HARIBO advert with kids enjoying gummi treats.
HARIBO Goldbear pieces
"?" formed with yellow Goldbears
Hands holding smartphone and laptop mouse
Bubble Teaser 1500 x 1500 px Motif Frogs
Bubble Teaser 1500 x 1500 px Motif Collar
Bubble Teaser 1500 x 1500 px Motif Earring

Meet our HARIBO of America Board of Directors

These are the leaders who guide our company, helping us live our purpose while setting the vision for success now and in the future.

HARIBO Goldbear pieces
HARIBO Goldbear pieces

Chief Operations Officer

“For me, HARIBO is part of my family and family is the most important thing in life.”

Hakan 4x3

Chief Financial Officer

"At HARIBO we know our Associates are our greatest asset, and we make it a priority to nurture a culture of engagement, inclusivity and diversity of thought, background and experience – all while having fun!”

Board member Wes Saber

Chief Commercial Officer

“HARIBO’s core values guide the way we do business every day, and they help us deliver on our brand promise of inspiring happiness for people of all ages with our treats.”

Board member Rick La Berge