HARIBO announced today the release of Summer Edition Goldbears, a brand-new, limited-edition treat that offers a fun, seasonal twist on HARIBO's iconic Goldbears. Summer Edition Goldbears offer six juicy flavors and are available now through the end of summer at retailers nationwide.
HARIBO's Summer Edition Goldbears feature the classic gummi bear shape in six new fruity flavors and colors including Peach (orange), Passion Fruit (purple), Cherry (red), Lime (green), Mango (yellow) and Watermelon (pink). Inspired by the fresh tastes of summer, the limited-edition Goldbears invite fans to feel like kids again, take a break and enjoy some sweet moments of happiness.
"HARIBO is constantly listening to our consumers, and we know they love our gummies from our iconic Goldbears to Starmix to Twin Snakes, so we're thrilled to bring them a new exciting experience," said Rick LaBerge, Chief Operating Officer, HARIBO of America. "We're all looking forward to some celebration, and Summer Edition Goldbears inspire that playful, fun feeling that's perfect for the season."
Summer Edition Goldbears join HARIBO's over 20 crowd-pleasing varieties including fan favorites such as Goldbears, Starmix, Twin Snakes, Sour Goldbears, Happy Cola and most-recently Funtastic Mix. HARIBO's Summer Edition Goldbears are available now in 4 oz. (SRP $1.49) pack sizes at major U.S. retailers including Walmart, Walgreens, CVS, Dollar Tree, Family Dollar and various grocery chains.
To add to the Summer Goldbears fun, fans are invited to follow along with the "Splash Squad" on HARIBO's Instagram page as part of its Chewy Channel micro-binge series. Chewy Channel is embarking on its first-ever "Chews Your Own Adventure"-style series titled "Sweet Dreams," where fans can select the series' main character, story setting and antagonist.