From a small sweets company to a global market leader

The HARIBO brand is unique, just like the history of our successful family business, which began at a humble home kitchen 100 years ago.

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HARIBO Goldbear greets visitors in front of the company headquarters in Grafschaft, Germany
HARIBO Goldbear greets visitors in front of the company headquarters in Grafschaft, Germany

Everything first-rate, from the ingredients to the Goldbear. Why? Because we do everything in our power to make it that way.

Flavor expert testing the scent of the Goldbears

Attention to detail goes into each and every Goldbear. How? Take a look inside our production process.

Employee examining finished fruit gummy figures

1922

HARIBO invented the gummi bear in 1922.

Goldbear dancing

HARIBO America Board: Wes Saber, Rick LaBerge, Arndt Ruesges

Diverse team of colleagues discussing

Variety of HARIBO gummi pieces