Sweet, sour, fruit or tangy – we have it all.

Variety of HARIBO gummi pieces

Everything first-rate, from the ingredients to the Goldbear. Why? Because we do everything in our power to make it that way.

Flavor expert testing the scent of the Goldbears

Attention to detail goes into each and every Goldbear. How? Take a look inside our production process.

Employee examining finished fruit gummy figures

1,000+ products

HARIBO makes over 1,000 products worldwide.

Variety of colorful product pieces

At HARIBO of America, our Associates are our greatest asset. It’s their impactful work, dedication and passion for our brand that helps us continue to inspire childlike happiness around the world through our sweet treats. We took the opportunity to thank our workforce around the U.S. for all they do during our National Employee Appreciation Day celebration.

HARIBO of America Associates with 100 Year sculpture

Chewy Channel

The world’s first gummi-entertainment network.

HB Website Still

KIDS' VOICES

HARIBO Goldbears inspire childlike happiness, no matter your age, and no matter the occasion. Eat them, play with them, make them dance- our soft, chewy, fruit-flavored gummies are the perfect treat to share with family and friends.

Try a bag of these delicious gummies today, and let us know which flavor is “more gooder!”.