From a small sweets company to a global market leader

The HARIBO brand is unique, just like the history of our successful family business, which began at a courtyard laundry 100 years ago.

Our history
HARIBO Goldbear greets visitors in front of the company headquarter
HARIBO Goldbear greets visitors in front of the company headquarter

Everything first-rate, from the ingredients to the Goldbear. Why? Because we do everything in our power to make it that way.

M005 uebersicht geschmacksexpertin

Attention to detail goes into each and every Goldbear. How? A look inside production can show you.

Employee examining finished gummi treats

99 %

HARIBO is one of the top brands and for good reason: kids and grown-ups love it so. HARIBO has achieved brand awareness of 99% in Germany.

Goldbear dances in front of a golden background

Colorful HARIBO product pieces flying around

Two employees holding oversized products, placed in a headquarter lounge.

Close-up of a hand holding a smartphone in front of a laptop with Goldbears lying on the desk.