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M003 PRODUCT HARIBO TEASER 1 1
Big Goldbear in front of the headquarter in Grafschaft
Menu carreer overview
M005 Teaser Product 1 1
MAOAM Teaser Rollout #2 (1:1)
Flavour expert testing the scent of the Goldbears.
Employee examining finished fruit gummy figures
Historic HARIBO advert with kids enjoying gummi treats.
Hands holding smartphone and laptop mouse

From a small sweets company to a global market leader

The HARIBO brand is unique, just like the history of our successful family business, which began at a courtyard laundry 100 years ago.

Our history
HARIBO Goldbear greets visitors in front of the company headquarters in Grafschaft, Germany
HARIBO Goldbear greets visitors in front of the company headquarters in Grafschaft, Germany

Everything first-rate, from the ingredients to the Goldbear. Why? Because we do everything in our power to make it that way.

Taste expert tests Gold Bears for smell

Attention to detail goes into each and every Goldbear. How? A look inside production can show you.

Employee examining finished gummi treats

99 %

HARIBO is one of the top brands and for good reason: kids and grown-ups love it so. HARIBO has achieved brand awareness of 99% in Germany.

Goldbear dances in front of a golden background