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1962 – HARIBO advertises on TV for the first time

In the early '60s, HARIBO recognized just how important the arrival of the new-fangled televeision would be.  In 1962, the first TV advertisement for HARIBO was broadcast in Germany.

In the mid sixties, the advertising slogan "HARIBO macht Kinder froh" was enhanced by the addition of "und Erwachsene ebenso" (and adults too) and thus expanded the target group it addressed.



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