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Responsible Advertising

Through its fun and playful adverts that always raise a smile, HARIBO captures and celebrates the love that people have for HARIBO and its products.

As a popular confectionery brand HARIBO recognises the importance of always taking a responsible approach when marketing and advertising its products – in the creative way in which its adverts are produced and through the channels it uses to communicate.

Acting in line with current regulations, HARIBO adheres to all standards set out by the Advertising Standards Authority (ASA) and the Committees of Advertising Practice (CAP). Directing advertising to gatekeepers HARIBO does not advertise in any media primarily directed to children under 16 years.

HARIBO also positions its products as treats to be enjoyed in moderation and through its adverts celebrates variety, so that consumers can make the choices that are right for them and their families.


Fruchtgummi Herstellung

How the Goldbears get into the bag!

Find out more about production

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